❶ Give a Minute

    For UNICEF, time was not on their side - every 5 minutes a child dies at the hands of violence. So we found a way to turn time into a new way to give.

‘Give a minute’ is a revolutionary new giving movement that invited Australians to find out the value of their time and donate that value directly to UNICEF - proving everyone can contribute meaningfully no matter their situation. With a media spend of zilch, the campaign did good in both senses of the word. Achieving 20% of the year’s targeted donation in just 2 weeks.

D&AD Wood Pencil

Art Director: Danny Pattison
CCO / Co-Founder: Justin Drape
Agency: The Monkeys