Nothing does something

While most charities ask you to run a marathon or swim an ocean, Movember simply asks you to do nothing. And that nothing, well, it’s something. This ‘unskippable’ pre-roll showed men how easy it is to grow a mo this Movember.

The campaign achieved an unprecedented 33% view-through rate and won Google’s YouTube Skippys Award, 2017.

Copywriter: Cyndall McInerney
Creative Director: Ben Sampson
Agency: The Monkeys
Director: Matthew Regan