Ask any true burger lover how they keep their burger from falling apart and they'll say "oh, I have a way".
But no one was talking about it.
So, for International Burger Day we took ownership of the conversation with the creation of Macca's Holds. A social campaign that saw us embrace the weird and wonderful ways we hold burgers.

Senior Art Director: Katyana O’Neill
Art Director: Madeleine Purdy
CD: Noah Regan
Agency: DDB Sydney