❻ Talking bras 

If you don’t have the right bra, aside from it being all you notice, it can become all other people notice too.

Berlei’s UnderState is an everyday range designed to go unnoticed. So we used our product benefit to play up, with comedy, the negative of a bra that’s doing a better job at drawing unwanted attention than supporting boobs.

Art Director: Katyana O’Neill
Creative Director:
Barbara Humphries
Agency: The Monkeys
Director: Lachlan Dickie