First, they revolutionised the mattress game. Next, they redefined the sofa bed. Now, with a little creative help, Koala have taken sleep to new heights, once again. Introducing Bed Sofa. A world-first, bed-first innovation. And to announce the launch of this brand new innovation, we turned its Trade Mark Application into a print ad to raise awareness and generate PR.
But how do you get your competitors to admit your new product innovation is one-of-a-kind? Ring them and get them to admit they don’t have one. And, that’s exactly we did in a series of radio spots promoting the Bed Sofa.
Senior Art Director: Simon Dall
ECD: Paul Swann