Health is for people not for  profit





HCF | Health Is
To launch HCF's new brand belief that 'health is for people not for profit', we captured an authentic point of view in our ATL brand campaign, 'Health is'. It’s not a typical glossy portrayal of health insurance as a panacea; it’s a brave and, in some cases confronting, depiction of health and what it means to us all.





Art Director: Michael Pollard
CCO / Co-Founder: Justin Drape
Agency: The Monkeys
Director: Mark Albiston