Holding
burgers is an art




Maccas’s | Holds
Ask any true burger lover how they keep their burger from falling apart and they'll say "oh, I have a way".
 
But no one was talking about it.
 
So, for International Burger Day we took ownership of the conversation with the creation of Macca's Holds. A social campaign that saw us embrace the many ways in which we all hold our favourite burgers.






Senior Art Director: Katyana O’Neil
Art Director: Madeleine Purdy
CD: Noah Regan
Agency: DDB Sydney