Everyone knows a ‘that’ business




Telstra | Be 'that' business
Everyone knows a ‘that’ business - the one with that special something that puts them on the map. But how do you become the company everyone loves when you’re stuck in the day-to-day? To reignite the entrepreneurial spirit within small business owners, we lifted the lid on what it takes to thrive. Capturing the stories behind some of Australia’s best small businesses, to give others the confidence and resources they need to believe they too could be a ‘that’ business.





Art Director: Michael Pollard
Group CCO & Co-Founder: Scott Nowell
Agency: The Monkeys
Director: Ant McPhail