Emma Leamore

 

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Movember
Nothing does something

    
While most charities ask you to run a marathon or swim an ocean, Movember simply asks you to do nothing. And that nothing, well, it’s something. This ‘unskippable’ pre-roll showed men how easy it is to grow a mo this Movember.

The campaign achieved an unprecedented 33% view-through rate and won Google’s YouTube Skippys Award, 2017.


Copywriter: Cyndall McInerney
Creative Director: Ben Sampson
Agency: The Monkeys
Director: Matthew Regan