The Bed Sofa
First, they revolutionised the mattress game. Next, they redefined the sofa bed. Now, with a little creative help, Koala have taken sleep to new heights, once again. Introducing Bed Sofa. A world-first, bed-first innovation. And to announce the launch of this brand new innovation, we turned its Trade Mark Application into a print ad to raise awareness and generate PR.
But how do you get your competitors to admit your new product innovation is one-of-a-kind? Ring them and get them to admit they don’t have one. And, that’s exactly we did in a series of radio spots promoting the Bed Sofa.
![](https://freight.cargo.site/t/original/i/6b615bbc14005f836ca177341a0e88521f1ff42e4645d7492cedd21d639d61ee/142464_1670384340_Koala-Trade-Mark-print-ad-1.jpeg)
Senior Art Director: Simon Dall
ECD: Paul Swann
Agency: Thinkerbell