Emma is an award-winning copywriter currently residing in Sydney, although she’s originally from England. Yes, she lives in Bondi. No, her ideas aren’t a cliché too.
9-5ish you’ll find her making ads, which she’s been doing effectively for the past 10 years. Working on everything from telcos to burgers and bras; sometimes with big budgets and others with on a budget, budgets. Her best thinking has been recognised at international awards.
Emma has a real passion for ideas, loves a punchy headline and goes wild for a sticky insight. But she gets most excited creating in the unknown, innovating and problem solving on the fly. If she can’t do it, she’ll learn how.
5ish-9 you’ll find Emma doing something suprising... or questionable. Past ventures include: Summiting a volcano. Completing a half iron (wo)man. Catching frogs in the Amazon rainforest. Trekking the Patagonian ice fields. Fending off a tent-obsessed dingo. Being stood up by a great white shark. Stealing a goldfish. Surviving two monkey bites. Yes, two.
Nice things, nice people say:
There are creative people. There are smart people There are energetic, passionate and charming people. But sadly, there aren’t many people who combine all these attributes.
That’s why Em is such a joy to work with. She brings a bit of everything and I can guarantee the whole is greater than the sum of its parts.
- Ben Welsh, CCO @DDB Sydney
Emma is that rare mix you look for in every creative – sharp, insightful and funny. She also regularly says wildly inappropriate things, works hard and is guaranteed to improve the culture of any department by 174.2%.
I would not hesitate to recommend her.”
- Stuart Alexander, CD @The Monkeys
Emma’s humor, empathy and warmth come across in both her dealings with clients, and in the thoughtful and well-crafted copy for their campaigns. She is a keen collaborator, bringing both openness and energy to the department.
- Barbara Humphries, ECD @The Monkeys
She’s an immensely talented thinker with the ability to deliver her work and ideas with an honesty and authenticity. Emma is an absolute pleasure to be around.
- Katyana O’Neill, Senior Art Director
Currently freelancing
@72andSunny
Previous freelance gigs -
Today The Brave, Special Group, Montoya, Thinkerbell, Akcelo
Previous employers -
DDB Sydney, The Monkeys, Rapp London
Courses -
AWARD Creative Leadership
NIDA presenting with confidence workshop
RARE Masterclass
AFTRS Intro to Screenwriting
Industry contributions -
AWARD school mentor
AWARD school judge
Pitch wins -
Pepsi Co, HFC, Australia Post, Open University
Co-founder of The Interview Before The Interview
Shiny things
The Interview Before the Interview 2021 D&AD, Shortlist, Side Hustle, Start-Up
UNICEF | Give a Minute
2019 D&AD, Wood Pencil, Digital Marketing, Campaign Websites
2019 AWARD, Silver, Innovation, Charity
2019 AWARD, Silver, Creativity for Good, Advertising & Marketing, Charity
2019 AWARD, Silver, PR, Charity
2019 AWARD, Bronze, Best Corporate Social Responsibility
2019 AWARD, Bronze, Digital, Microsites, Charity
2019 AWARD, Finalist, Digital Campaign, Charity
2019 Webbys, People’s choice, Advertising, Mobile Campaigns
2019, Webbys, Nominee, Websites, General Websites
2019 SXSW, Finalist, Social & Culture Impact2018 Mumbrella, Finalist, Best use of Interactive/Gaming
Movember | Doing Nothing Does Something
2017 Google’s YouTube Skippys Award, Winner
Nivea | Man of the Match
2013 EPICA, Bronze2013 Campaign BIG Award, Bronze
Student Awards
2012 D&AD Student Awards, Yellow Pencil
IE9 Brief2012 Unite VI
2013 IPA Death Waltz, Runner-up