TV Purgatory
We waste 127 hours each year in the abyss of indecision trying to find something to watch.To help Fetch position themselves as the #1 streaming app wrangler, we created a desolate world known as TV Purgatory. A symbolic representation of the state of limbo we experience when stuck navigating streaming platforms.
Creative partners: Vincent Osmond & Jade Manning
Agency: Today the Brave
Creative studio: Collider