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Be anti-ordinary

 
Algorithms and the internet are fueling a sea of sameness, steering us toward the same trends, the same content and even the same behaviours. 

Like buying a white SUV. They’re literally everywhere.

This hilarious truth is what this platform pushes up against—highlighting the undeniable advantage of driving a bold KONA in a world where every other car looks the same.




 


Art Director: Nicole Yeoman
ECD: Brendan Willenberg
CD: Damon Porter
Agency: Innocean
Director: Alex Roberts