Be anti-ordinary
Algorithms and the internet are fueling a sea of sameness, steering us toward the same trends, the same content and even the same behaviours.
Like buying a white SUV. They’re literally everywhere.
This hilarious truth is what this platform pushes up against—highlighting the undeniable advantage of driving a bold KONA in a world where every other car looks the same.
Art Director: Nicole Yeoman
ECD: Brendan Willenberg
CD: Damon Porter
Agency: Innocean
Director: Alex Roberts
ECD: Brendan Willenberg
CD: Damon Porter
Agency: Innocean
Director: Alex Roberts