Nothing does Something
While most charities ask you to run a marathon or swim an ocean, Movember simply asks you to do nothing. And that nothing, well, it’s something. This ‘unskippable’ pre-roll showed men how easy it is to grow a mo this Movember.
The campaign achieved an unprecedented 33% view-through rate and won Google’s YouTube Skippys Award, 2017.
![](https://freight.cargo.site/t/original/i/0ed270514fd26afb646a7fb4558c89b5eea1ef12532b83724a1223e08027af78/Screen-Shot-2018-08-01-at-4.21.26-pm-copy.png)
Copywriter: Cyndall McInerney
Creative Director: Ben Sampson
Agency: The Monkeys
Director: Matthew Regan